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Jordan Grand Prix signs Piaggio

Jordan has concluded an agreement with Piaggio which makes the UK’s scooter market leader the Official Scooter Supplier to the Jordan Ford team for the 2003 season.

As part of the agreement, secured by Jordan’s licensing agency Copyright Promotions Licensing Group, Piaggio will produce a special edition Piaggio NRG MC3 sport scooter for Jordan and 400 special edition Jordan NRG scooters will be made available in July from Piaggio dealerships across the UK.

The power and performance of the NRG, not to mention the racing elements featured in its design, make it a perfect match for the high profile and colourful Jordan team, and their drivers the Italian superstar Giancarlo Fisichella and British newcomer Ralph Firman.

Commenting on the agreement, Mike Hall-Taylor, Head of Jordan Brand Ltd., said, “The racing heritage of the Piaggio owned Gilera brand and unrivalled performance of Piaggio scooters creates an ideal platform for both Jordan and Piaggio to compliment our respective business activities.  We look forward to developing the relationship and a successful launch of the limited edition Jordan/Piaggio NRG scooter.”


10 Jul 2003 17:20