Benson and Hedges is the flagship brand of Gallaher, the largest manufacturer of tobacco products for the UK market, and a major exporter to Continental Europe, the former Soviet Union and to other key markets, including Asia Pacific. Gallaher views the partnership with Jordan Grand Prix as integral to its strategy to increase the awareness of Benson and Hedges in its home and international markets. The company has a long tradition of support for sport with many of its sponsorships in existence for more than 25 years. These include the Benson and Hedges cricket, golf and snooker tournaments, amongst others. Gallaher firmly believes its sponsorship of Benson and Hedges Jordan Mugen-Honda, which is now in its fifth season, with Heinz-Harald Frentzen and Jarno Trulli as drivers, will help in the team's drive for a championship winning position.