The company was established in 1988 as a 100% subsidiary of Honda Motor Co. Ltd. HDC is currently primarily engaged in the planning and sales of promotional goods and incentive items for Honda's new production cars. HDC also supports Honda Motorsports activities such as Formula One, CART, F-3000, Touring Cars etc, as the official supplier of goods relating to these activities. Through our activities, HDC is encouraging the growth and development of motorsport culture in Japan, and is creating new trends in motorsports goods and fashion on the racing scene. HDC has its own wide channel for the sale of Honda private collection motorsports items via mail order.