PlayStation was launched in Japan in December 1994. Four years later over 50 million units had been produced for Japan, North America and Europe, making it the best selling CD-based video games console in the world. Sponsorship has played a crucial role in creating awareness for PlayStation, communicating the spirit of the PlayStation brand to both males and females, young and old. Across the world, PlayStation sponsors many diverse activities including International Football (UEFA Champions League), Mountain Biking, Skydiving, Music Festivals, Australian Rules Football, Go-Karting, and Snowboarding. This is PlayStation's second year of association with Jordan Grand Prix and we are delighted to once again be associated with a team that shares our commitment, ambition and passion for adrenalin.