Founded in Herzogenaurach, Germany in 1948, PUMA® is one of the world's largest providers of athletic footwear, apparel and accessories, with a global distribution base reaching sport retailers and department stores in over 80 countries worldwide. Over the years, PUMA® has stayed true to its four cornerstones: heritage, sports performance, technological innovation and challenge.

PUMA® has continued to diversify its brand image and products to become the alternative sports brand that successfully mixes the influences from sport and lifestyle. The essence of the brand continues to inspire creativity and further its distinctive brand through various global partnerships.

Continuing its journey through sporting achievements, PUMA® has leapt into the automotive racing arena and developed a line of technical racing performance footwear which meets the high standards of grand prix racing. PUMA® partnered with the Jordan Grand Prix team at the start of the 2001 season team, serving as the official team supplier for both footwear and team apparel.

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