Benson and Hedges is the flagship brand of Gallaher, one of the largest manufacturers of tobacco products for the UK market, and a major exporter to Continental Europe, the former Soviet Union and to other key markets, including Asia Pacific. Gallaher views the partnership with Jordan Grand Prix as integral to its strategy to increase the awareness of Benson and Hedges in its home and international markets. The company has a long tradition of support for sport with many of its sponsorships in existence for more than 25 years. These include the Benson and Hedges cricket, golf and snooker tournaments, amongst others. Gallaher firmly believes its sponsorship of Jordan Grand Prix Ltd, which is now in its seventh season, will help in the team's drive for a championship winning position.