Piaggio is one of the world's leading manufacturers of motorized two-wheeled vehicles, and scooter leader of the European market. It is also present in the markets for light transport vehicles with three or four wheels, and for engines.
Piaggio, based in Pontedera near Pisa, has been involved in the transport industry since the company's foundation in 1884, producing rail carriages, airplanes, seaplanes, trams, luxury coaches, special track bodies. The company has always demonstrated particular skills in technological innovation and creativity, reflected in patents registered in a variety of different sectors and subsequently exploited by a number of companies.
With the creation of the Vespa in 1946, Piaggio has created one of the best known symbols of Italian style, and a product that has been and remains an extraordinary market success. The Vespa drew a cult following as a stylish, maneuverable, easy-to-drive alternative to the motorcycle. Piaggio has sold more than 16 million of them over the years — more than four times the number of Harleys sold in Harley-Davidson's 100-year history.
The Piaggio Group currently operates worldwide with the following brands, which all together form one of the widest ranges in this sector, capable of meeting the demand for mobility from every user bracket: Piaggio (mopeds and scooters, light commercial vehicles and vehicles for individual mobility), Gilera (scooters and motorcycles), Vespa (scooters), Derbi (scooters and motorcycles), Puch (scooters).
As Piaggio faces the challenge of the global market, and of meeting customer expectations, its products are unique in terms of design, creativity, innovation and technology.
For further information, visit www.piaggio.com